AC Milan and BMW Extend Strategic Partnership with Focus on Sustainability and Innovation

AC Milan and BMW Italy have officially renewed their partnership, continuing a collaboration that began in 2021. Under the renewed agreement, BMW remains the Premium Partner and Official Automotive Partner of the Rossoneri, reinforcing a bond built on shared values such as innovation, performance, and a commitment to sustainability.

Driving excellence together: AC Milan and @BMWItalia renew their partnership reaffirming the Italian branch of the BMW Group as Premium Partner and Official Automotive Partner of the Rossoneri Club 🤝

— AC Milan (@acmilan) July 14, 2025

Continuing a Shared Vision Between Sport and Automotive Excellence

Both AC Milan and BMW are recognized global leaders in their respective industries. Their ongoing partnership reflects a mutual dedication to technological advancement, social responsibility, and cultural influence. Over the past four years, the two brands have consistently aligned on strategic goals – creating initiatives that not only enhance their visibility but also foster deeper community engagement.

This collaboration goes beyond commercial alignment; it’s a fusion of mobility innovation and football heritage, where shared principles like diversity, excellence, and progress are translated into real-world activations.

Joint Campaigns Rooted in ESG and Fan Engagement

AC Milan has played an active role in supporting BMW’s ESG-focused initiatives, notably the +Diversity campaign and the BMW in Tour events. These campaigns have highlighted both organizations’ efforts to foster inclusive environments and promote environmental awareness.

Looking ahead to the upcoming season, the partnership will expand its footprint with integrated marketing activations, including fan-centered experiences and co-branded events, designed to bridge the worlds of sport and automotive design.

“With BMW, we’ve redefined what a sports partnership can be,” said Maikel Oettle, Chief Commercial Officer of AC Milan. “We’re not just promoting brands – we’re building a movement grounded in shared ambition and cultural relevance. This renewal is a commitment to continue driving innovation and shaping values that resonate with future generations.”

BMW Italy on the Importance of Value-Based Collaboration

The renewal was celebrated at the House of BMW, a hub for brand storytelling and cultural exchange in Milan. BMW Italy emphasized that the collaboration with AC Milan was never solely about visibility or brand placement but about aligning aspirational values and driving authentic engagement.

“From the beginning, our partnership with AC Milan has gone beyond traditional sponsorship,” said Massimiliano Di Silvestre, President and CEO of BMW Italy. “We’ve used our platforms to raise awareness on critical social topics and build a strong, inclusive community that reflects the spirit of both brands.”

BMW’s integration with AC Milan includes stadium branding, digital content collaborations, and community engagement programs, supporting the club’s broader vision for sustainable innovation and responsible leadership.

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