Description:
AFC Bournemouth was founded in 1899 and is based in Bournemouth, Dorset, England. The club plays its home matches at the Vitality Stadium, which has a seating capacity of approximately 11,364, making it one of the coziest and intimate stadiums in the Premier League.
AFC Bournemouth, nicknamed “The Cherries,” achieved its most significant milestone in 2015 when it secured promotion to the Premier League for the first time in its history. Under the management of Eddie Howe, the club earned admiration for its attacking style of play and commitment to developing young talent. Notable players who have represented the club include Callum Wilson, Ryan Fraser, and Nathan Aké.
While AFC Bournemouth has not yet won major domestic trophies, its journey from the lower leagues to England’s top flight is an inspiring story of determination and success.
Over the years, AFC Bournemouth has secured notable sponsorship deals with brands like Vitality, BJ88, Leos International, Dun & Bradstreet, DeWalt, and Dafabet, which have enhanced its global visibility.
These partnerships include front-of-shirt sponsors, sleeve sponsors, and training kit sponsors. On SponsorsGo, you’ll find comprehensive information about AFC Bournemouth’s current sponsors as well as historic sponsorship agreements, showcasing how the club has collaborated with global brands to drive brand engagement and sponsorship contract activations. The club’s sponsorship strategy also includes LED branding and digital activations, enhancing its presence across various media channels.
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2024/2025
AFC Bournemouth - BJ88
| Start date: | 2024 |
| End date: | 2026 |
| Status: | Principal and front of shirt sponsor |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Leos International
| Start date: | 2024 |
| End date: | 2026 |
| Status: | Official sleeve sponsor |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Vitality
| Start date: | 2015 |
| End date: | 2026 |
| Status: | Official wellness partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Dun & Bradstreet
| Start date: | 2023 |
| Status: | Official training wear partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - ComAve
| Start date: | 2024 |
| Status: | Official digital food and goods delivery partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Utilita
| Start date: | 2024 |
| End date: | 2027 |
| Status: | Official energy and sustainability partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Umbro
| Start date: | 2017 |
| End date: | 2026 |
| Status: | Official partner |
| Leagues and Tournaments: | Premier League |
2023/2024
AFC Bournemouth - Dafabet
| Start date: | 2022 |
| End date: | 2024 |
| Status: | Principal partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - DeWalt
| Start date: | 2022 |
| End date: | 2024 |
| Status: | Official sleeve sponsor |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Vitality
| Start date: | 2015 |
| End date: | 2026 |
| Status: | Official wellness partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Umbro
| Start date: | 2017 |
| End date: | 2026 |
| Status: | Official partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Dun & Bradstreet
| Start date: | 2023 |
| Status: | Official training wear partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Uber Eats
| Start date: | 2021 |
| End date: | 2024 |
| Status: | Corporate partner |
| Leagues and Tournaments: | Premier League |
AFC Bournemouth - Heineken
| Start date: | 2017 |
| End date: | 2025 |
| Status: | Official cider and beer supplier |
| Leagues and Tournaments: | Premier League |
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