Chelsea FC Announces New Catering Partnership with Legends/ASM Global

London, July 2025 – Chelsea Football Club has officially named Legends/ASM Global as its new official catering and hospitality partner at both Stamford Bridge and Kingsmeadow, starting with the 2025/26 season.

This new agreement replaces a two-decade-long relationship with Levy and marks a significant shift in the club’s approach to matchday hospitality and fan experience. The partnership aims to elevate food and beverage services throughout the stadiums, with a particular focus on Club Chelsea’s premium suites and lounges.

Enhancing the Matchday Experience at Stamford Bridge and Kingsmeadow

As part of Chelsea FC’s broader mission to offer world-class experiences, Legends/ASM Global will introduce a modern, innovative catering strategy across both venues. This includes upgraded concessions for general admission fans, as well as revamped service models for corporate guests and premium ticket holders.

The focus will be on quality, variety, and speed of service, supported by Legends/ASM Global’s global track record in delivering food and beverage excellence at leading sports and entertainment venues.

Premium Hospitality to Be Reimagined with Legends/ASM Global

The Club Chelsea suites and lounges will undergo a major refresh, with bespoke hospitality menus, local culinary collaborations, and immersive dining concepts tailored for Chelsea’s diverse fanbase and global partners.

This premium upgrade will align Chelsea’s off-the-pitch offerings with its ambitions on the pitch, ensuring that fans and sponsors receive a five-star stadium experience.

Leadership Perspectives on the New Partnership

Bonnie Rolfe, Venue Director at Chelsea FC, commented:

“Delivering excellence on matchdays is essential to who we are as a club. With Legends/ASM Global, we are confident that fans at both Stamford Bridge and Kingsmeadow will enjoy a truly elevated hospitality and catering experience.”

Chris Bray, President of Legends/ASM Global Europe, added:

“This partnership goes beyond catering – it’s a strategic collaboration. We’re aligned with Chelsea’s vision for innovation and transparency. Bringing together our expertise and Chelsea’s stature in world football is a unique opportunity we’re proud to embrace.”

Thanking Levy for Two Decades of Service

Chelsea FC extended its gratitude to Levy, who previously managed catering at the club for over 20 years. Their contribution to matchday experiences, fan engagement, and behind-the-scenes operations played a vital role in shaping the club’s service culture.

The club specifically acknowledged the dedication of the Levy team, whose hard work helped make home matches and events memorable for thousands of supporters, guests, and staff.

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