1xBet

1xBet Betting Company Overview

1xBet is a global online betting and gaming platform founded in 2007. Though the company operates internationally, its operational and licensing headquarters are based in Limassol, Cyprus, with its platform operated under a Curacao eGaming license. 1xBet offers a wide array of products including sports betting, live betting, online casino, virtual sports, eSports, and lottery games, and is available in over 50 languages.

Owned by 1xCorp N.V., 1xBet has grown to become one of the world’s most widely recognized iGaming brands, especially in Europe, Africa, Asia, and Latin America. While the company does not publicly disclose financial statements, industry estimates suggest billions of dollars in annual turnover, driven by aggressive affiliate marketing, regional sponsorship deals, and high-volume traffic through its mobile-first betting platform.

1xBet in Football Sponsorship and Global Marketing

1xBet has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Barcelona FC, Paris Saint-Germain, LOSC Lille, Serie A. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include stadium branding, digital and other marketing activations.

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