ALL

ALL – Accor Live Limitless: A Leading Global Hospitality Brand

ALL – Accor Live Limitless, a loyalty program and lifestyle brand under the Accor Group, was founded in 2019. The company is headquartered in Paris, France, and operates in over 100 countries, with more than 5,100 hotels and resorts globally. Accor, the parent company of ALL, was founded in 1967 and is a publicly traded multinational corporation specializing in the hospitality industry, offering both luxury and budget accommodations.

Accor’s financial standing is impressive, with a revenue of €1.6 billion in Q2 2023 and a strong market presence. The brand’s diversification into lifestyle and entertainment with the ALL program has further strengthened its position as a global leader in the hospitality industry. ALL is not only a membership program offering exclusive rewards but also a platform aimed at creating unique experiences for travelers, integrating seamlessly with Accor’s brands like Sofitel, Novotel, and Mercure.

As a significant player in global sports sponsorship, Accor has partnered with top-tier sports organizations to elevate the fan experience and brand visibility. ALL – Accor Live Limitless is renowned for its partnerships with high-profile football clubs like Paris Saint-Germain (PSG), aligning itself with elite teams and international sporting events. These partnerships reflect Accor’s commitment to enhancing its brand recognition globally while engaging sports fans in meaningful ways.

Through these collaborations, ALL aims to connect its lifestyle brand with sports fans, offering exclusive experiences such as VIP access to events and personalized stays, alongside online activations that bring fans closer to their favorite teams.

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