Ascale

Ascale Company Overview

Ascale is a premium brand specializing in large-format sintered stone surfaces, primarily used in architectural, interior design, and construction projects. The brand was launched in 2020 and is headquartered in Onda, Castellón, Spain – a region internationally recognized as a hub of ceramic and surface innovation. Ascale operates under TAU Cerámica, one of Spain’s most respected ceramic manufacturers, which is part of the larger Pamesa Grupo Empresarial, led by businessman Fernando Roig.

Ascale has rapidly positioned itself at the forefront of design and technology in the sintered stone segment, offering a sustainable and innovative alternative to natural stone and traditional ceramic. Its product line includes solutions for kitchens, bathrooms, flooring, wall cladding, and facades, with a strong emphasis on eco-friendly manufacturing, resistance, and aesthetic realism. While specific financial statements for Ascale are not independently disclosed, Pamesa Grupo Empresarial reported over €1 billion in annual revenue, with Ascale playing a key role in its premium product portfolio.

Ascale in Sports Sponsorship and Brand Positioning

Ascale has strategically utilized sports sponsorship to elevate brand awareness, especially through its affiliation with Villarreal CF, a prominent La Liga football club. As part of the Pamesa Group – whose president also owns Villarreal CF – Ascale benefits from extensive stadium branding, hospitality activations, and co-branded media content during home matches at Estadio de la Cerámica.

These sponsorships align Ascale’s premium, design-focused brand with high-performance sports environments, targeting architects, developers, and luxury consumers through football’s wide-reaching audience. By bridging the world of design and elite athletics, Ascale has positioned itself as an innovator not only in the stone surfaces industry but also in the broader sports marketing landscape.

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