Auchan

Founded by Gerard Mulliez in 1961, Auchan is a prominent French retail chain that employed 164,180 people in 2021, showcasing an operational profit of €736 million and a net profit of €358 million for the year. The Auchan retail chain has significantly impacted the retail industry by prioritizing a unique family governance model and a strong employee base.

Explore how Auchan amplifies its presence through strategic partnerships with various top football clubs, including RC Lens. As a versatile sponsor, Auchan harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.