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Bank of America

Company profile
Description:

Bank of America: A Leader in Financial Services with a Strong Presence in Sports Sponsorship

Founded in 1904 and headquartered in Charlotte, North Carolina, Bank of America is one of the largest and most well-established financial institutions in the world. As of 2023, the bank operates in over 35 countries, providing a wide range of financial services, including banking, investment management, and wealth management. With assets exceeding $3 trillion, Bank of America serves millions of customers globally, making it a major player in the financial services industry.

Sports Business and Marketing Impact

Bank of America has made significant strides in the sports sponsorship sector, partnering with top-tier sports organizations, teams, and events. The company is known for its involvement in major global events, such as the NFL, the PGA Tour, and NASCAR, highlighting its commitment to sports and entertainment marketing. By aligning its brand with high-profile sports entities, Bank of America strengthens its connection with diverse audiences while also promoting its services across various demographics.

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Contracts history:

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2025/2026

Bank of America - FIFA World Cup 2026

Start date: 2024
End date: 2026
Status: Official bank sponsor
Leagues and Tournaments: FIFA World Cup 2026
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