Barclays

Barclays Bank, one of the oldest and most prominent financial institutions in the world, was founded in 1690 in London, where it is still headquartered. Originally a goldsmith banking business, it has evolved over the centuries into a global financial services provider, offering a wide range of personal, corporate, and investment banking services.

Barclays is notably active in the realm of sports business and sponsorship. It has been a major player in sports marketing, most famously as the title sponsor of the Premier League from 2001 to 2016, a partnership that significantly boosted its brand visibility around the globe. This sponsorship was one of the most recognizable in sports and helped establish Barclays as a leading name in sports business.

Explore how Barclays Bank amplifies its presence through strategic partnerships and sponsorships with various top football clubs and leagues including Premier League. As a versatile sponsor, Barclays Bank harnesses both physical and digital assets to create a strong branding footprint each season.