Betano

Betano Betting Company Overview

Betano is an international online betting brand founded in 2016 and operated by Kaizen Gaming, one of Europe’s fastest-growing GameTech companies. The company is headquartered in Athens, Greece, and has rapidly expanded its footprint across Europe, Latin America, and more recently, Africa. Betano offers a comprehensive suite of products, including sports betting, live betting, online casino, and virtual sports, all accessible via mobile-first platforms and user-friendly interfaces.

Kaizen Gaming, Betano’s parent company, operates two major brands — Betano for international markets and Stoiximan for the Greek and Cypriot regions. In 2023, Kaizen Gaming reported over €1 billion in handle and continues to grow across regulated jurisdictions. The company has received industry awards for innovation, customer service, and responsible gaming practices.

Betano in Football Sponsorship and Sports Marketing

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including UEFA Euro 2024, UEFA Europa League, UEFA Conference League, Aston Villa. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include front-of-shirt sponsorships, stadium branding, and digital activations. Betano continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.

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