BetMGM

BetMGM, founded in 2018, is a leading sports betting and iGaming brand headquartered in Jersey City, New Jersey, USA. It is the result of a strategic partnership between MGM Resorts International and Entain Holdings, combining MGM’s extensive entertainment expertise with Entain’s cutting-edge technology. BetMGM has quickly risen to prominence in the rapidly expanding U.S. sports betting market.

In May 2022, MGM Resorts International acquired LeoVegas Group, a well-known European online gaming company. This acquisition allows MGM to expand its digital gaming footprint and leverage LeoVegas’ established presence in the European market.

As a result, while BetMGM and LeoVegas Group operate as distinct entities within their respective markets, they are both under the broader corporate umbrella of MGM Resorts International. BetMGM, a sportsbook brand within the LeoVegas Group, recently launched in the UK and the Netherlands.

In terms of financial performance, BetMGM reported significant revenue growth, driven by its strong presence in key markets and partnerships with major sports organizations. The brand continues to expand across the U.S. and internationally, capitalizing on the growing demand for legal online sports betting and casino gaming.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Tottenham Hotspur, Wolverhampton Wanderers. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include shirt sponsorships, stadium branding, and digital activations. BetMGM continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.