Betsson

Betsson Betting Company Overview

Betsson AB is a publicly traded online gambling company with a long-standing history in the European gaming industry. Founded in 1963, the company is headquartered in Stockholm, Sweden, and operates under multiple gaming licenses across Europe, Latin America, and other regulated markets. Betsson offers a comprehensive portfolio of products, including sports betting, online casino, poker, and virtual sports, available through brands like Betsson, Betsafe, NordicBet, and CasinoEuro.

Betsson AB is listed on the Nasdaq Stockholm Stock Exchange (BETS-B.ST). In FY 2023, the company reported revenues of €948.2 million and EBITDA of €219.7 million, reflecting consistent growth across both mature and emerging markets. The company employs over 2,000 people globally and is known for its focus on responsible gaming, local market adaptation, and technology innovation in iGaming.

Betsson in Football Sponsorship and Sports Marketing

Betsson has a long history of strategic sponsorship agreements in sports, particularly football and motorsports. Notable partnerships include collaborations with Serie A, the CONMEBOL Copa América, and various top-tier football clubs, like Arsenal FC, Inter Milan. These sponsorships emphasize the brand’s commitment to engaging with global audiences through sports marketing initiatives.

Off the field, Betsson has received several industry awards for its operational excellence, innovation, and commitment to responsible gambling. The brand actively promotes safer gaming practices, reinforcing its position as a trusted name in the gaming industry.

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