Bia Saigon

Bia Saigon is a prominent beer brand under the Saigon Beer-Alcohol-Beverage Corporation (SABECO), a key player in the Vietnamese beverage industry. The brand was established in 1875, making it one of the oldest beer brands in Vietnam. Bia Saigon is deeply ingrained in Vietnamese culture and is widely recognized for its quality and heritage. The brand has been part of the nation’s historical and economic development and continues to hold a significant place in the domestic and international beverage markets.

Explore how Bia Saigon amplifies its presence through strategic partnerships and sponsorships with various top football clubs including Leicester City FC. As a versatile sponsor, Bia Saigon harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.