Bimbo

Grupo Bimbo: A Global Leader in the Baking Industry

Grupo Bimbo, S.A.B. de C.V., commonly known as Bimbo, is a Mexican multinational food company founded on December 2, 1945, in Mexico City. It has grown to become the world’s largest baking company, with operations spanning 35 countries across the Americas, Europe, Asia, and Africa.

The company’s headquarters are located in Mexico City, Mexico. Grupo Bimbo operates 223 bakeries and maintains a vast distribution network with over 58,000 routes, serving more than 3 million points of sale worldwide.

In 2021, Grupo Bimbo reported revenues of approximately MXN 348.8 billion (USD 17.1 billion). The company employs over 152,000 associates globally.

Product Portfolio: Grupo Bimbo offers a diverse range of over 9,000 products under more than 100 brands, including Bimbo, Marinela, Tía Rosa, and Sara Lee.

Grupo Bimbo’s extensive global presence and commitment to community engagement make it a prominent player in sports marketing and sponsorships. The company’s sponsorships and partnerships enhance brand visibility and connect with consumers worldwide.

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