Booking.com

Booking.com, founded in 1996 in Amsterdam, Netherlands, is an online hotel booking system that has transformed the way people plan their travel accommodations.

In 2005, the system was acquired by The Priceline Group, an American company, for $133 million. Later, in February 2018, it was rebranded as Booking Holdings. Today, the company boasts a workforce of over 21,000 employees.

With a revenue of $17 billion in 2022, Booking.com has become a powerhouse in the travel industry, offering a vast array of options for travelers worldwide.

Explore how Booking.com amplifies its presence through strategic partnerships with various top football clubs. As a versatile sponsor, Booking.com harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.