Carlsberg Group is a Danish brewing company founded in 1847. It is one of the largest beer producers in the world, with a presence in more than 150 countries. Carlsberg Group produces a wide range of beers, including well-known brands such as Carlsberg, Tuborg, Kronenbourg 1664, and others.
Explore how Carlsberg Group amplifies its presence through strategic partnerships with various top football clubs, including Liverpool FC. As a versatile sponsor, Carlsberg Group harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
Carlsberg - Liverpool
Start date: | 2002 |
End date: | 2024 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
Carlsberg - Crystal Palace
Status: | Official beer |
Leagues and Tournaments: | Premier League |
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