Carlsberg

Carlsberg is one of the world’s leading brewing companies, founded in 1847 by J.C. Jacobsen in Copenhagen, Denmark, where the brand is still headquartered today. Known globally for its flagship Carlsberg beer, the company has grown to become a key player in the global brewing industry, producing popular brands such as Tuborg, Somersby, and Grimbergen.

Carlsberg’s 2023 financials reported an annual revenue of approximately €9.8 billion, with operations across 150 markets. The company is recognized for its commitment to sustainability, with initiatives aimed at reducing carbon emissions and water consumption, underlining its environmental and social responsibility.

Notably, Carlsberg is a major player in sports sponsorships, with long-standing partnerships in football, including their iconic relationship with Liverpool FC since 1992, making it one of the longest-running partnerships in football history. Carlsberg also supports numerous events in Formula 1, cricket, and other sports, leveraging its global presence to engage audiences through sports marketing and branding.