DAZN
DAZN is a leading British sports streaming and entertainment platform, founded in 2007 as part of Perform Group, a merger of Premium TV Limited and Inform Group. Owned by Access Industries, founded by Sir Len Blavatnik, DAZN is headquartered in London, England. Initially focused on content distribution and technology, DAZN launched its streaming service in 2015, offering live and on-demand sports in over 200 countries. With key domestic broadcast rights in countries such as Italy, Germany, Japan, Spain, and the United States, DAZN has become Europe’s largest digital sports broadcaster.
Under CEO Shay Segev (since 2021), DAZN has grown its global reach, boasting 20 million paid subscribers as of 2023. Beyond streaming, DAZN has expanded into areas like in-play betting, gaming, e-commerce, and ticketing, diversifying its revenue model. It also holds a minority stake in the football portal Goal, reflecting its deepening role in sports media. With annual revenues over $2 billion and exclusive sports programming rights, DAZN continues to lead in digital sports broadcasting and innovative fan engagement.
The brand has established itself as a global leader, forming significant sponsorship and ambassadoring agreements with top football clubs and notaple football personalities, including Jose Mourinho. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include digital and other marketing activations.
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2019/2020
DAZN - Jose Mourinho
| Start date: | 2019 |
| End date: | 2020 |
| Status: | Ambassador |