Ford

Ford Motor Company is a global automotive leader, founded by Henry Ford in 1903 in Dearborn, Michigan, where its headquarters remain today. The company is recognized for revolutionizing the auto industry by introducing assembly line production, which made vehicles more affordable and accessible to the public. Ford is known for its iconic models like the Ford Model T, Ford F-150, and Mustang, making it a dominant force in the automotive sector for over a century.

In 2022, Ford reported revenues of $158.1 billion, reflecting its strong presence in the global market. The company has been a leader in innovation, particularly in the development of electric vehicles (EVs) like the Ford Mustang Mach-E and Ford F-150 Lightning, as well as advancing technologies in autonomous driving and mobility solutions.

Ford has also made strategic sports sponsorships, including long-term partnerships with high-profile events like the UEFA Champions League, as well as collaborations in motorsports, such as NASCAR and Formula 1. These sponsorships have played a key role in Ford’s brand positioning and global marketing strategies, helping the company maintain a robust connection with sports fans and car enthusiasts alike.