Freenow

Founded in 2009, Freenow is a leading European mobility service provider headquartered in Hamburg, Germany. Initially known as mytaxi, the company rebranded to Freenow in 2019 to reflect its evolution into a broader mobility platform offering a variety of services, including ride-hailing, electric scooters, and car-sharing.

Freenow is a joint venture between BMW Group and Daimler AG, combining the expertise of these automotive giants to offer innovative and sustainable urban transport solutions. The company operates in over 100 cities across nine European countries, making it one of the largest mobility platforms in Europe.

Explore how Freenow amplifies its presence through strategic partnerships with various top football clubs, including Luton Town FC. As a versatile sponsor, Freenow harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.