Gatorade, an American sports-themed beverage and food brand, is famous for a line of carbohydrate and electrolyte replenishment sports drinks. Gatorade was first made as a drink for the University of Florida football team, the Gators by Dr. Robert Cade and his colleagues from the university in 1965. Due to its popularity, it was sold to Quaker Oats Company in 1983 before PepsiCo took over in 2000 making it a global product distributed in more than eighty countries worldwide. The company has many other products like protein drinks, nutrition bars and some other sport nutrition products that are available under this brand name.
Explore how Gatorade amplifies its presence through strategic partnerships with various top football clubs, including Manchester City, Inter Milan, AC Milan. As a versatile sponsor, Gatorade harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
Gatorade - Inter Milan
Start date: | 2018 |
End date: | 2025 |
Status: | Official sport drink |
Leagues and Tournaments: | Serie A |
Gatorade - AC Milan
Start date: | 2021 |
Status: | Official sports drink |
Leagues and Tournaments: | Serie A |
Gatorade - Manchester City
Start date: | 2017 |
End date: | 2025 |
Status: | Official sports nutrition partner |
Leagues and Tournaments: | Premier League |
Gatorade - Lionel Messi
Start date: | 2016 |
Status: | Ambassador |
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