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Gatorade

Company profile
Description:

Gatorade, an American sports-themed beverage and food brand, is famous for a line of carbohydrate and electrolyte replenishment sports drinks. Gatorade was first made as a drink for the University of Florida football team, the Gators by Dr. Robert Cade and his colleagues from the university in 1965. Due to its popularity, it was sold to Quaker Oats Company in 1983 before PepsiCo took over in 2000 making it a global product distributed in more than eighty countries worldwide. The company has many other products like protein drinks, nutrition bars and some other sport nutrition products that are available under this brand name.

Explore how Gatorade amplifies its presence through strategic partnerships with various top football clubs, including Manchester City, Inter Milan, AC Milan. As a versatile sponsor, Gatorade harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.

Contracts history:

Show all date
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2023/2024

Gatorade - Inter Milan

Start date: 2018
End date: 2025
Status: Official sport drink
Leagues and Tournaments: Serie A

Gatorade - AC Milan

Start date: 2021
Status: Official sports drink
Leagues and Tournaments: Serie A

Gatorade - Manchester City

Start date: 2017
End date: 2025
Status: Official sports nutrition partner
Leagues and Tournaments: Premier League

Gatorade - Lionel Messi

Start date: 2006
End date: 2023
Status: Ambassador

2015/2016

Gatorade - Liverpool

Start date: 2013
End date: 2016
Status: Official sports nutrition partner
Leagues and Tournaments: Premier League

2014/2015

Gatorade - Liverpool

Start date: 2013
End date: 2016
Status: Official sports nutrition partner
Leagues and Tournaments: Premier League

2013/2014

Gatorade - Liverpool

Start date: 2013
End date: 2016
Status: Official sports nutrition partner
Leagues and Tournaments: Premier League
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