Guinness

Guinness, one of the world’s most iconic beer brands, was founded in 1759 by Arthur Guinness at St. James’s Gate Brewery in Dublin, Ireland, where its headquarters remain to this day. Known for its distinctive dark stout, Guinness has a significant presence in over 120 countries and an annual sales volume that makes it a giant in the global beer market.

The brand has been instrumental in sports sponsorship, particularly in rugby. Guinness has been a longstanding sponsor of the Six Nations Championship, one of the premier international rugby competitions. This sponsorship is part of its broader strategy to engage with sports fans and align with events that match the brand’s heritage and ethos of community and camaraderie.

Financially, Guinness is part of Diageo plc, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.

Explore how Guinness amplifies its presence through strategic partnerships and sponsorships with various top football clubs and leagues including Premier League. As a versatile sponsor, Guinness harnesses both physical and digital assets to create a strong branding footprint each season.