Hugo Boss
Hugo Boss is a renowned German fashion company headquartered in the city of Metzingen, located in the Baden-Württemberg region of Germany. Founded in 1923 by Hugo Ferdinand Boss, the company started as a small garment factory producing work and sportswear. Today, Hugo Boss also offers a range of perfumes through a licensing agreement with Coty. The first fragrance, Hugo Boss Number One, was launched in 1985. Currently, there are 42 different fragrances available under the Hugo Boss brand. In 2021, the company reported a net profit of €0.137 billion.
Explore how Hugo Boss amplifies its presence through strategic partnerships with various top football clubs, including Bayern Munich, Real Madrid, Inter Milan, Tottenham Hotspur, Paris Saint-Germain, VfB Stuttgart. As a versatile sponsor, Hugo Boss harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2024/2025
Hugo Boss - VfB Stuttgart
| Start date: | 2024 |
| End date: | 2025 |
| Status: | Official outfitter |
| Leagues and Tournaments: | Bundesliga |
2022/2023
Hugo Boss - Bayern Munich
| Start date: | 2017 |
| End date: | 2023 |
| Status: | Official partner |
| Leagues and Tournaments: | Bundesliga |
2021/2022
Hugo Boss - Real Madrid
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | La Liga EA Sports |
Hugo Boss - Bayern Munich
| Start date: | 2017 |
| End date: | 2023 |
| Status: | Official partner |
| Leagues and Tournaments: | Bundesliga |
Hugo Boss - Tottenham Hotspur
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official formalwear supplier |
| Leagues and Tournaments: | Premier League |
2020/2021
Hugo Boss - Real Madrid
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | La Liga EA Sports |
Hugo Boss - Bayern Munich
| Start date: | 2017 |
| End date: | 2023 |
| Status: | Official partner |
| Leagues and Tournaments: | Bundesliga |
Hugo Boss - Tottenham Hotspur
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official formalwear supplier |
| Leagues and Tournaments: | Premier League |
Hugo Boss - Paris Saint-Germain
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official suit |
| Leagues and Tournaments: | Ligue 1 |
Hugo Boss - Inter Milan
| Start date: | 2019 |
| End date: | 2021 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | Serie A |
2019/2020
Hugo Boss - Real Madrid
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | La Liga EA Sports |
Hugo Boss - Bayern Munich
| Start date: | 2017 |
| End date: | 2023 |
| Status: | Official partner |
| Leagues and Tournaments: | Bundesliga |
Hugo Boss - Tottenham Hotspur
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official formalwear supplier |
| Leagues and Tournaments: | Premier League |
Hugo Boss - Paris Saint-Germain
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official suit |
| Leagues and Tournaments: | Ligue 1 |
Hugo Boss - Inter Milan
| Start date: | 2019 |
| End date: | 2021 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | Serie A |
2018/2019
Hugo Boss - Real Madrid
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | La Liga EA Sports |
Hugo Boss - Bayern Munich
| Start date: | 2017 |
| End date: | 2023 |
| Status: | Official partner |
| Leagues and Tournaments: | Bundesliga |
Hugo Boss - Tottenham Hotspur
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official formalwear supplier |
| Leagues and Tournaments: | Premier League |
Hugo Boss - Paris Saint-Germain
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official suit |
| Leagues and Tournaments: | Ligue 1 |
Hugo Boss - Roma
| Start date: | 2017 |
| End date: | 2019 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | Serie A |
2017/2018
Hugo Boss - Real Madrid
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | La Liga EA Sports |
Hugo Boss - Bayern Munich
| Start date: | 2017 |
| End date: | 2023 |
| Status: | Official partner |
| Leagues and Tournaments: | Bundesliga |
Hugo Boss - Paris Saint-Germain
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official suit |
| Leagues and Tournaments: | Ligue 1 |
Hugo Boss - Roma
| Start date: | 2017 |
| End date: | 2019 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | Serie A |
Hugo Boss - Germany national football team
| Start date: | 2013 |
| End date: | 2018 |
| Status: | Official fashion outfitter |
2016/2017
Hugo Boss - Real Madrid
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | La Liga EA Sports |
Hugo Boss - Paris Saint-Germain
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official suit |
| Leagues and Tournaments: | Ligue 1 |
Hugo Boss - Germany national football team
| Start date: | 2013 |
| End date: | 2018 |
| Status: | Official fashion outfitter |
2015/2016
Hugo Boss - Real Madrid
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Official fashion partner |
| Leagues and Tournaments: | La Liga EA Sports |
Hugo Boss - Paris Saint-Germain
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official suit |
| Leagues and Tournaments: | Ligue 1 |
Hugo Boss - Germany national football team
| Start date: | 2013 |
| End date: | 2018 |
| Status: | Official fashion outfitter |
2014/2015
Hugo Boss - Paris Saint-Germain
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official suit |
| Leagues and Tournaments: | Ligue 1 |
Hugo Boss - Germany national football team
| Start date: | 2013 |
| End date: | 2018 |
| Status: | Official fashion outfitter |
2013/2014
Hugo Boss - Germany national football team
| Start date: | 2013 |
| End date: | 2018 |
| Status: | Official fashion outfitter |