Founded in 1923 in Hamburg, Germany, by Albert and Michael Ludwig Messmer, Hummel International has come a long way from its original specialization of creating the first-ever football boots in the world to becoming one of the leading Danish sportswear brands under Thornico Group. Based in Denmark, the brand has gone a long way since then and developed itself into a key player in the sports equipment industry. The brand produces a wide range of clothing and footwear for such sport types as soccer, futsal, handball, basketball, volleyball, and even etc. It first passed into Danish ownership in 1956 when Bernhard Weckenbrock took over and relocated the company headquarters to North Rhine-Westphalia before being part of the Danish Thornico Group in 1999. One of the modern company’s logos is the stylized bumblebee, the translation of which from German sounds like “Hummel,” known for its agility, hardiness, and diligence.
Explore how Hummel International amplifies its presence through strategic partnerships with various top football clubs, including Everton FC, Real Betis. As a versatile sponsor, Hummel International harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2024/2025
Hummel - Real Betis
Start date: | 2022 |
End date: | 2027 |
Status: | Global sponsor |
Leagues and Tournaments: | La Liga EA Sports |
2023/2024
Hummel - Everton
Start date: | 2020 |
End date: | 2024 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
Hummel - Real Betis
Start date: | 2022 |
End date: | 2027 |
Status: | Global sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Hummel - Denmark national football team
Start date: | 2016 |
Status: | Official kit partner |
Leagues and Tournaments: | UEFA Euro 2024 |
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