Hummel

Hummel is a Danish sportswear brand that was founded in 1923 by the Messmer family in Hamburg, Germany. The company is now headquartered in Aarhus, Denmark, and is recognized globally for its iconic chevrons and strong focus on team spirit and sports performance. Originally specializing in football boots, Hummel has grown to offer a wide range of sportswear, including apparel and footwear for football, handball, basketball, and other team sports.

Hummel has a rich history in football sponsorships, partnering with notable football clubs such as Everton and Real Betis. It has also been a long-standing sponsor in handball, further establishing its reputation as a brand that emphasizes sportsmanship, quality, and innovation.

The company reported an annual revenue of around €300 million as of 2022, reflecting its steady growth in the competitive sportswear market. Hummel is known for its sustainability efforts, incorporating eco-friendly materials and processes into its production lines, appealing to conscious consumers and sports teams alike.