Konami eFootball

Konami eFootball is a digital football simulation video game series developed and published by Konami Digital Entertainment, headquartered in Tokyo, Japan. The game series, originally known as Pro Evolution Soccer (PES), was rebranded as eFootball in 2021 to highlight its shift towards an online, cross-platform gaming experience.

Konami, founded in 1969, is a global leader in the video game industry and reported annual revenues of ¥272 billion (approximately $2 billion USD) for the fiscal year ending in 2022. With eFootball, Konami continues to push the boundaries of gaming by offering advanced graphics and realistic gameplay powered by the Unreal Engine. The series operates on a free-to-play model and is regularly updated to reflect real-world football events.

One of the key features that set eFootball apart is its strong partnership network with some of the world’s most prominent football clubs and leagues. Through official licensing agreements with top clubs such as FC Barcelona, Bayern Munich, AC Milan, Napoli FC, Inter Milan, Arsenal FC, and Manchester United, as well as international leagues, eFootball offers an immersive experience featuring authentic team names, kits, stadiums, and player likenesses. These licenses significantly enhance the game’s realism and appeal.

These partnerships not only boost Konami’s brand value but also allow the company to engage in co-branded marketing campaigns with clubs, increasing visibility and driving player engagement. Konami’s licensing strategy gives eFootball a competitive edge in the football simulation market by offering a more authentic experience, attracting football fans who prioritize realism and maintaining strong loyalty to the game.