Lay’s

Lay’s is a brand of potato chips established in 1938 in the United States. These chips are produced by the company Frito-Lay, which merged with the Pepsi-Cola Company in 1965 to form PepsiCo, Inc.

Explore how Lay’s amplifies its presence through strategic partnerships with various top football clubs. As a versatile sponsor, Lay’s harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.