Maui Jim

Maui Jim is a premium sunglasses brand founded in 1987 in Lahaina, Hawaii. Initially a small business selling sunglasses on the beach, the company has grown into a global brand known for its advanced polarized lenses and high-quality craftsmanship. Maui Jim’s headquarters are now located in Peoria, Illinois, USA. The brand is recognized for its patented PolarizedPlus2 lens technology, which provides exceptional color clarity and UV protection, making it a popular choice for athletes, outdoor enthusiasts, and fashion-forward individuals.

Maui Jim has established itself as a leading player in the eyewear industry with over 125 different styles available worldwide. The company’s expansion includes partnerships with luxury retailers and significant brand collaborations. In 2022, it was acquired by Kering, a global luxury group, positioning Maui Jim for further growth within the high-end eyewear market.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Manchester United. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include stadium branding, and digital activations. Maui Jim continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.