Midea

Midea Group is a Chinese multinational company founded in 1968, headquartered in Foshan, Guangdong, China. Midea is one of the world’s largest manufacturers of electrical appliances, offering a wide range of products including air conditioners, refrigerators, washing machines, small kitchen appliances, and robotic vacuum cleaners. As of 2023, Midea’s annual revenue exceeded $50 billion, making it a global leader in home appliance production and innovation.

Midea has expanded its global presence through strategic investments, acquisitions, and partnerships. Notably, Midea acquired KUKA, a German robotics company, in 2016, further strengthening its capabilities in the smart home and automation sectors. The company operates in over 200 countries, with manufacturing facilities spread across Asia, Europe, and the Americas.

Midea is also known for its sports sponsorships, particularly its involvement in football. The company is the official partner of Manchester City Football Club, contributing to increased brand visibility and consumer engagement in international markets. This partnership aligns with Midea’s global strategy to expand its reach through high-profile sports sponsorships.