In 1968, He Xiangjian embarked on a transformative journey with Media Group, starting with a modest capital of CN¥5,000. From a small cover factory, it evolved into one of China’s and the world’s leading private companies in electrical equipment manufacturing. Renowned for its diverse product range, as of 2021, Media Group boasts nearly 150,000 employees, operates over 200 subsidiaries, and has a presence in more than 60 countries, showcasing its extensive global reach.
Media Group’s journey began with the manufacturing of electric fans in 1980, which later expanded to include air conditioners, refrigerators, washing machines, and microwave ovens. The company’s international expansion officially commenced in 2007, with its first overseas venture in Vietnam, marking the beginning of its global footprint.
Explore how Midea amplifies its presence through strategic partnerships with various top football clubs, including Manchester City. As a versatile sponsor, Midea harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
Midea - Manchester City
Start date: | 2020 |
End date: | 2024 |
Status: | Global partner |
Leagues and Tournaments: | Premier League |
Midea - Erling Haaland
Start date: | 2020 |
Status: | Official global brand ambassador |
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