Milka

Milka’s history began in 1825 when Philippe Suchard founded a patisserie in Neuchâtel, Switzerland, and soon after founded Chocolate Suchard. The addition of milk to Suchard’s chocolate in the 1890s marked a major breakthrough in the development of the product. Designed in 1901 by Philippe’s son-in-law, Karl Russ-Suchard, the Milka brand became an instant hit across Europe. Over the years, Milka has undergone various ownership changes, including a merger and acquisition that saw Mondelez International become the current owner The brand has expanded its range significantly, offering a wide range of chocolate and toffee brands in different flavors and products filled with seeds. Milka’s advertising campaigns have emphasized “kindness” as a central theme, with Lila, the Lilac Simmental cow, becoming a favorite mascot. Milka’s product portfolio includes a range of chocolates including Alpine Milk, Whole Hazelnuts and Milka & Oreo, among others.

Explore how Milka amplifies its presence through strategic partnerships with various top football clubs. As a versatile sponsor, Milka harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.