MSC Cruises, a Swiss global cruise line headquartered in Geneva, Switzerland, holds the title of the world’s largest private cruise line by passenger numbers and the third-largest overall. Established in 1970 as the Mediterranean Shipping Company (MSC) in Naples, Italy, the company has experienced significant growth over the decades. MSC Cruises now boasts a workforce of approximately 23,500 individuals worldwide and maintains offices in 45 countries, demonstrating its extensive reach and influence in the cruise industry.
The company’s origins trace back to Lauro Lines, founded by Achille Lauro in 1960. However, after facing various challenges, including a disastrous fire and a hijacking incident, MSC purchased Lauro Lines in 1989 and rebranded it as MSC Cruises in 1995. Since then, MSC Cruises has pursued an ambitious expansion strategy, modernizing its fleet and enhancing passenger experiences.
MSC Cruises operates a diverse range of ships across several classes, including Lyrica, Musica, Fantasia, Meraviglia, and Seaside, among others. These ships offer a wide array of amenities and activities to cater to different preferences and age groups, ensuring an enjoyable experience for all passengers.
Explore how MSC Cruises amplifies its presence through strategic partnerships with various top football clubs, including Chelsea FC, SSC Napoli, AC Milan, AC Monza, Ipswich Town FC. As a versatile sponsor, MSC Cruises harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2024/2025
MSC Cruises - Ipswich Town
Start date: | 2022 |
End date: | 2027 |
Status: | Training wear and primary partner |
2023/2024
MSC Cruises - Napoli
Start date: | 2019 |
End date: | 2024 |
Status: | Main partner |
Leagues and Tournaments: | Serie A |
MSC Cruises - AC Milan
Start date: | 2023 |
End date: | 2024 |
Status: | Principal partner |
Leagues and Tournaments: | Serie A |
MSC Cruises - Chelsea
Start date: | 2019 |
End date: | 2024 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
MSC Cruises - Monza
Start date: | 2022 |
Status: | Main partner |
Leagues and Tournaments: | Serie A |
MSC Cruises - Genoa
Start date: | 2023 |
End date: | 2024 |
Status: | Front jersey sponsor |
Leagues and Tournaments: | Serie A |
MSC Cruises - Ipswich Town
Start date: | 2022 |
End date: | 2027 |
Status: | Training wear and primary partner |
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