MSC Cruises 

MSC Cruises is a Swiss-based global cruise line founded in 1989 and headquartered in Geneva, Switzerland. As part of the Mediterranean Shipping Company (MSC) group, MSC Cruises is one of the largest privately-owned cruise companies globally and the fourth-largest cruise line by passenger capacity. MSC Cruises has a fleet of 21 modern ships as of 2023, with plans for further expansion, including a commitment to environmental sustainability through the development of energy-efficient technologies.

The company has experienced substantial growth in recent years, with an estimated revenue exceeding €2.7 billion in 2022. Notable for its luxurious, innovative ships, MSC Cruises is also known for its partnerships in sports and entertainment.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Napoli FC, Chelsea FC, AC Milan. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include front-of-shirt sponsorships, stadium branding, and digital activations. MSC Cruises continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.