New Balance
New Balance Athletic Shoe, Inc. (NBAS), better known as New Balance (NB), is an American sports apparel manufacturer headquartered in Brighton, one of the neighborhoods in Boston, Massachusetts, USA. Founded in 1906 as the “New Balance Arch Support Company,” it has grown into one of the world’s largest producers of sports apparel, footwear, and equipment. The company is privately owned and generated $5.3 billion in revenue in 2022.
Explore how New Balance amplifies its presence through strategic partnerships with various top football clubs, including LOSC Lille. As a versatile sponsor, New Balance harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
New Balance - Raheem Sterling
| Start date: | 2021 |
| Status: | Endorser |
2022/2023
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
New Balance - Roma
| Start date: | 2021 |
| End date: | 2023 |
| Status: | Official kit partner |
| Leagues and Tournaments: | Serie A |
New Balance - Raheem Sterling
| Start date: | 2021 |
| Status: | Endorser |
2021/2022
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
New Balance - Roma
| Start date: | 2021 |
| End date: | 2023 |
| Status: | Official kit partner |
| Leagues and Tournaments: | Serie A |
New Balance - Raheem Sterling
| Start date: | 2021 |
| Status: | Endorser |
2020/2021
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
2019/2020
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
New Balance - Liverpool
| Start date: | 2015 |
| End date: | 2020 |
| Status: | Official kit partner |
| Leagues and Tournaments: | Premier League |
2018/2019
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
New Balance - Liverpool
| Start date: | 2015 |
| End date: | 2020 |
| Status: | Official kit partner |
| Leagues and Tournaments: | Premier League |
2017/2018
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
New Balance - Liverpool
| Start date: | 2015 |
| End date: | 2020 |
| Status: | Official kit partner |
| Leagues and Tournaments: | Premier League |
2016/2017
New Balance - LOSC Lille
| Start date: | 2016 |
| Status: | Principal partner |
| Leagues and Tournaments: | Ligue 1 |
New Balance - Liverpool
| Start date: | 2015 |
| End date: | 2020 |
| Status: | Official kit partner |
| Leagues and Tournaments: | Premier League |
2015/2016
New Balance - Liverpool
| Start date: | 2015 |
| End date: | 2020 |
| Status: | Official kit partner |
| Leagues and Tournaments: | Premier League |