Nivea

Nivea is a well-known German brand focusing on personal care products for the skin and body. The company is owned by Beiersdorf Global AG, headquartered in Hamburg. Nivea made its mark in 1911 with the introduction of Nivea Creme, which was the first stable water-in-oil emulsion.

Explore how Nivea amplifies its presence through strategic partnerships with various top football clubs, including Liverpool FC, Real Madrid CF, Paris Saint-Germain FC. As a versatile sponsor, Nivea harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.