Noon

Founded in 2016, Noon is a leading e-commerce platform based in Riyadh, Saudi Arabia. Established by Mohamed Alabbar, the founder of Emaar Properties, in partnership with the Public Investment Fund (PIF) of Saudi Arabia, Noon was created with a mission to transform and modernize online shopping in the Middle East. With additional headquarters in Dubai, UAE, and operations across the Gulf region, Noon has rapidly expanded into key markets like Saudi Arabia, the United Arab Emirates, and Egypt.

Noon offers a broad range of products across various categories, including electronics, fashion, beauty, and groceries. The platform aims to provide seamless and fast delivery services, making online shopping easier for Middle Eastern consumers. Noon is considered a major player in the MENA region’s e-commerce sector, competing with global giants like Amazon.

From a financial perspective, Noon was launched with a $1 billion investment, and it continues to grow through strategic partnerships and acquisitions, further solidifying its presence in the digital retail landscape. Noon has also entered into sports sponsorship agreements and actively engages in regional marketing campaigns, which boost its brand recognition and customer engagement.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Manchester City, Newcastle United. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include stadium branding, and digital activations. Noon continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.

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