Ouro is a fast-growing financial technology and digital asset company that specializes in blockchain-based payment solutions, crypto wallets, and digital currency innovation. Founded in 2021, Ouro is headquartered in São Paulo, Brazil, and operates across Latin America, with expanding presence in Europe and Asia. The company is known for its commitment to decentralized finance (DeFi), tokenized assets, and blockchain infrastructure tailored for real-world financial ecosystems.
While privately owned, Ouro has attracted international attention through its partnerships with sports entities, crypto exchanges, and fintech accelerators. The company has received venture backing from private equity groups focused on Web3 innovation and is reportedly managing multi-million-dollar transaction volumes monthly across its platforms. Ouro is particularly active in regions with growing demand for digital financial inclusion and cross-border payment solutions.
Ouro has strategically leveraged football sponsorships to drive brand awareness and mainstream adoption of its financial technologies. Ouro’s sports marketing strategy includes stadium LED branding, player sponsorships, token drops, and co-branded content across social platforms.
Its involvement in football allows Ouro to connect with digitally savvy fans and younger audiences who are more open to crypto-related financial products. This aligns with the company’s mission to make digital assets accessible, secure, and usable in daily life – including within sports entertainment ecosystems.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media:
2025/2026
Ouro - Real Madrid
Start date: | 2024 |
Status: | Regional partner in the United States, Mexico, Brazil, Portugal, France and the United Arab Emirates |
Leagues and Tournaments: | La Liga EA Sports |
2024/2025
Ouro - Real Madrid
Start date: | 2024 |
Status: | Regional partner in the United States, Mexico, Brazil, Portugal, France and the United Arab Emirates |
Leagues and Tournaments: | La Liga EA Sports |
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More