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Ouro

Company profile
Description:

Ouro Company Overview

Ouro is a fast-growing financial technology and digital asset company that specializes in blockchain-based payment solutions, crypto wallets, and digital currency innovation. Founded in 2021, Ouro is headquartered in São Paulo, Brazil, and operates across Latin America, with expanding presence in Europe and Asia. The company is known for its commitment to decentralized finance (DeFi), tokenized assets, and blockchain infrastructure tailored for real-world financial ecosystems.

While privately owned, Ouro has attracted international attention through its partnerships with sports entities, crypto exchanges, and fintech accelerators. The company has received venture backing from private equity groups focused on Web3 innovation and is reportedly managing multi-million-dollar transaction volumes monthly across its platforms. Ouro is particularly active in regions with growing demand for digital financial inclusion and cross-border payment solutions.

Ouro in Sports Sponsorship and Global Marketing

Ouro has strategically leveraged football sponsorships to drive brand awareness and mainstream adoption of its financial technologies. Ouro’s sports marketing strategy includes stadium LED branding, player sponsorships, token drops, and co-branded content across social platforms.

Its involvement in football allows Ouro to connect with digitally savvy fans and younger audiences who are more open to crypto-related financial products. This aligns with the company’s mission to make digital assets accessible, secure, and usable in daily life – including within sports entertainment ecosystems.

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Contracts history:

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All date

2025/2026

Ouro - Real Madrid

Start date: 2024
Status: Regional partner in the United States, Mexico, Brazil, Portugal, France and the United Arab Emirates
Leagues and Tournaments: La Liga EA Sports

2024/2025

Ouro - Real Madrid

Start date: 2024
Status: Regional partner in the United States, Mexico, Brazil, Portugal, France and the United Arab Emirates
Leagues and Tournaments: La Liga EA Sports
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