Paddy Power

Paddy Power, an Irish gambling firm established in 1988, boasts a diverse range of offerings including sports betting, online casino, poker, and bingo. Its main operations are headquartered in Dublin, with a satellite office in Malta. In a significant move in February 2016, Paddy Power joined forces with Betfair to form Flutter Entertainment.

Explore how Paddy Power amplifies its presence through strategic partnerships with various top football clubs. As a versatile sponsor, Paddy Power harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.