Pamesa Ceramica

Pamesa Cerámica Company Overview

Pamesa Cerámica is one of Europe’s leading manufacturers of ceramic tiles and porcelain products, founded in 1972. The company is headquartered in Villarreal, Castellón, Spain, at the heart of Spain’s ceramic industry cluster. Pamesa operates as the flagship brand of the Pamesa Grupo Empresarial, which also includes several other companies within the ceramics, energy, and real estate sectors.

Pamesa remains a privately owned company, under the leadership of prominent Spanish businessman Fernando Roig, who is also the owner and president of Villarreal CF. The company has seen significant financial growth in recent years, reporting revenues exceeding €1 billion annually, with a strong export presence in Europe, Latin America, and the Middle East. Its advanced manufacturing capacity, design innovation, and sustainability practices have made Pamesa a reference brand in the global construction and interior design industries.

Pamesa Cerámica in Football Sponsorship and Sports Marketing

Beyond ceramics, Pamesa Cerámica is widely recognized for its deep and long-standing involvement in football sponsorships. The company has been the main sponsor of Villarreal CF for over two decades, with its logo featured prominently on the team’s jerseys, stadium signage, and digital channels. This partnership is one of the longest-running front-of-shirt sponsorships in European football and has contributed significantly to the visibility of both the brand and the club.

Pamesa also uses football sponsorship as a platform for corporate branding, community engagement, and international expansion, linking its brand identity to values such as performance, tradition, and innovation. Its sponsorship activations include stadium branding, youth football initiatives, and co-branded marketing campaigns that blend sports and lifestyle content.

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