Panini

Panini: A Global Leader in Collectibles and Sports Memorabilia

Founded in 1961 in Modena, Italy, Panini Group has grown into one of the world’s leading publishers of collectibles, trading cards, and sports memorabilia. The company, originally established by the Panini brothers, gained prominence through its iconic sticker albums—most notably for the FIFA World Cup, which it has produced since 1970.

Panini has expanded its global reach through partnerships with major sports organizations, including UEFA, FIFA, NBA, NFL, NHL, and domestic football leagues across Europe and South America. The brand also holds exclusive rights to produce trading cards and sticker collections for Serie A, La Liga, the Premier League, and the UEFA Champions League.

With headquarters in Modena, Italy, and subsidiaries across Europe, North America, and Asia, Panini continues to be a dominant force in the sports marketing and collectibles industry. The company generates hundreds of millions in annual revenue, with its FIFA World Cup sticker albums alone selling millions of copies worldwide.

In addition to sports, Panini has expanded into entertainment collectibles, producing trading cards and sticker albums for Marvel, DC Comics, Disney, and various film franchises. The company also owns Panini Comics, which publishes licensed content, including Spider-Man, Batman, and The Avengers across different markets.

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