Paramount+

Paramount+ is a popular video streaming service owned and operated by Paramount Global. It was originally launched as CBS All Access in 2014, and was rebranded as Paramount+ in March 2021 to align with Paramount’s broader content offerings. Headquartered in New York City, Paramount+ is available in multiple regions worldwide, including North America, Latin America, Europe, and Australia.

The platform features a mix of original programming, live sports, and exclusive films, alongside a vast library of content from Paramount’s film and television franchises, including CBS, MTV, Nickelodeon, and BET. Paramount+ has emerged as a major player in the streaming market, competing with services like Netflix and Disney+.

In terms of financials, Paramount Global reported $28.6 billion in revenue for 2022, with Paramount+ playing a key role in its direct-to-consumer growth strategy. For sports business and sponsorship, Paramount+ has been a hub for live sports, including rights to UEFA Champions League matches, NFL games, and other major sporting events, making it a go-to platform for sports fans.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Inter Milan, Atalanta. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include front-of-shirt sponsorships, stadium branding, and digital activations. Paramount plus continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.