Paramount+ is a leading video-on-demand streaming service owned by Paramount Global. Based in the United States, the platform offers a vast array of content sourced from CBS Media Ventures, CBS Studios, Paramount Media Networks, and Paramount Pictures. Paramount+ distinguishes itself through its original series and films, live sports coverage, and streaming of local CBS station broadcasts.
Originally launched as CBS All Access in 2014, the service initially focused on on-demand content alongside live programming from CBS. It expanded its programming slate in 2016 with shows like “Big Brother” and “Star Trek: Discovery,” and later incorporated content from Viacom brands such as Comedy Central, MTV, and Nickelodeon. In 2021, CBS All Access rebranded as Paramount+ to reflect its broader content offering.
As of December 31, 2023, Paramount+ boasts 67.5 million customers worldwide.
Explore how Paramount+ amplifies its presence through strategic partnerships with various top football clubs, including Inter Milan. As a versatile sponsor, Paramount+ harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
Paramount+ - Inter Milan
Start date: | 2023 |
End date: | 2024 |
Status: | Official jersey front partner |
Leagues and Tournaments: | Serie A |
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