PlayStation
Description:
PlayStation is a brand owned by Sony Interactive Entertainment, encompassing a range of stationary and portable gaming consoles, as well as gaming controllers and online services. The first model of the gaming console was released in December 1994 in Japan.
Explore how PlayStation amplifies its presence through strategic partnerships with various top football clubs, including Real Madrid CF. As a versatile sponsor, PlayStation harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
PlayStation - UEFA Champions League
| Start date: | 1997 |
| End date: | 2024 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
PlayStation - Real Madrid
| Start date: | 2020 |
| Status: | Official console |
| Leagues and Tournaments: | La Liga EA Sports |