Prime

Prime Hydration, LLC is a company established in the United Kingdom in 2022, specializing in a range of energy drinks, sports drinks, and drink mixes formulated with varying levels of caffeine, electrolytes, and additional micronutrients.

On January 4, 2022, popular YouTubers KSI and Logan Paul, boasting a collective subscriber base of over 40 million on YouTube and millions more across other platforms, made a live announcement on Instagram that they had co-founded a new beverage company named Prime Hydration. The announcement, coupled with the product launch later in 2022, generated significant buzz on social media platforms due to the immense following of these influencers. Moreover, the brand received further exposure through mainstream sports sponsorship agreements.

Explore how Prime Hydration, LLC amplifies its presence through strategic partnerships with various top football clubs, including Arsenal FC, FC Barcelona, Bayern Munich. As a versatile sponsor, Prime Hydration, LLC harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.