Puma is a globally recognized sportswear brand founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. Originally part of a family business with his brother (who later founded Adidas), Puma became one of the leading companies in athletic footwear, apparel, and accessories. The brand has grown its influence through its commitment to innovation, performance, and collaborations with top athletes and sports teams globally.
As of 2023, Puma’s annual revenue exceeded €8.5 billion, highlighting its strong financial performance and position as one of the largest sportswear brands worldwide. The company is also listed on the Frankfurt Stock Exchange and operates in over 120 countries, offering a diverse product portfolio that spans across football, running, motorsports, and lifestyle segments.
Notable sponsorships include partnerships with elite football clubs such as Manchester City, Borussia Dortmund, Girona FC, Valencia FC, and AC Milan, as well as renowned athletes like Neymar and Usain Bolt. Puma has also expanded its influence through collaborations with fashion icons and cultural influencers, helping solidify its position as a leader in both sports and lifestyle markets.
2024/2025
Puma - Southampton
Start date: | 2024 |
End date: | 2028 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
Puma - Borussia Dortmund
Start date: | 2012 |
End date: | 2028 |
Status: | Partner |
Leagues and Tournaments: | Bundesliga |
Puma - Manchester City
Start date: | 2019 |
End date: | 2029 |
Status: | Global partner |
Leagues and Tournaments: | Premier League |
Puma - Girona
Start date: | 2019 |
Status: | Official kit partner |
Puma - AC Milan
Start date: | 2018 |
Status: | Principal partner |
Leagues and Tournaments: | Serie A |
Puma - Valencia
Start date: | 2019 |
End date: | 2029 |
Status: | Main partner |
Leagues and Tournaments: | La Liga EA Sports |
Puma - Olympique de Marseille
Start date: | 2018 |
End date: | 2028 |
Status: | Major partner |
Leagues and Tournaments: | Ligue 1 |
Puma - Al Hilal
Start date: | 2023 |
End date: | 2028 |
Status: | Partner |
Leagues and Tournaments: | Saudi Pro League |
2023/2024
Puma - Manchester City
Start date: | 2019 |
End date: | 2029 |
Status: | Global partner |
Leagues and Tournaments: | Premier League |
Puma - AC Milan
Start date: | 2018 |
Status: | Principal partner |
Leagues and Tournaments: | Serie A |
Puma - Sassuolo
Start date: | 2020 |
Status: | Technical sponsor |
Leagues and Tournaments: | Serie A |
Puma - Al Hilal
Start date: | 2023 |
End date: | 2028 |
Status: | Partner |
Leagues and Tournaments: | Saudi Pro League |
Puma - Borussia Dortmund
Start date: | 2012 |
End date: | 2028 |
Status: | Partner |
Leagues and Tournaments: | Bundesliga |
Puma - Olympique de Marseille
Start date: | 2018 |
End date: | 2028 |
Status: | Major partner |
Leagues and Tournaments: | Ligue 1 |
Puma - Girona
Start date: | 2019 |
Status: | Official kit partner |
Puma - Valencia
Start date: | 2019 |
End date: | 2029 |
Status: | Main partner |
Leagues and Tournaments: | La Liga EA Sports |
Puma - La Liga
Start date: | 2019 |
End date: | 2028 |
Status: | Official Ball |
Leagues and Tournaments: | La Liga EA Sports |
Puma - Serie A
Status: | Partner |
Leagues and Tournaments: | Serie A |
Puma - Lens
Start date: | 2021 |
End date: | 2024 |
Status: | Major partner |
Leagues and Tournaments: | Ligue 1 |
Puma - Jack Grealish
Start date: | 2023 |
End date: | 2028 |
Status: | Partner |
Puma - Austria national football team
Start date: | 1977 |
Status: | Premium partner |
Leagues and Tournaments: | UEFA Euro 2024 |
Puma - Serbia national football team
Start date: | 2018 |
Status: | Sponsor |
Leagues and Tournaments: | UEFA Euro 2024 |
Puma - Czech Republic national football team
Start date: | 1993 |
Status: | Official partner |
Leagues and Tournaments: | UEFA Euro 2024 |
Puma - Switzerland national football team
Start date: | 1998 |
Status: | Official partner |
Leagues and Tournaments: | UEFA Euro 2024 |
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More