Puma

Puma is a globally recognized sportswear brand founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. Originally part of a family business with his brother (who later founded Adidas), Puma became one of the leading companies in athletic footwear, apparel, and accessories. The brand has grown its influence through its commitment to innovation, performance, and collaborations with top athletes and sports teams globally.

As of 2023, Puma’s annual revenue exceeded €8.5 billion, highlighting its strong financial performance and position as one of the largest sportswear brands worldwide. The company is also listed on the Frankfurt Stock Exchange and operates in over 120 countries, offering a diverse product portfolio that spans across football, running, motorsports, and lifestyle segments.

Notable sponsorships include partnerships with elite football clubs such as Manchester City, Borussia Dortmund, Girona FC, Valencia FC, and AC Milan, as well as renowned athletes like Neymar and Usain Bolt. Puma has also expanded its influence through collaborations with fashion icons and cultural influencers, helping solidify its position as a leader in both sports and lifestyle markets.

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