Remington

Remington Company Overview

Remington, officially known as Remington Products, was founded in 1937 in the United States and has become a globally recognized brand in the personal care and grooming industry. The company’s current headquarters are located in Bridgewater, New Jersey, USA. Remington is best known for its electric shavers, hair clippers, hair dryers, and styling tools for both men and women.

Remington is owned by Spectrum Brands Holdings Inc., a publicly traded American consumer products company listed on the NYSE under the ticker SPB. Spectrum Brands owns a diverse portfolio of home, garden, and personal care brands, and Remington is one of its most globally visible assets. Although specific revenue figures for Remington are not publicly broken out, Spectrum Brands reported $3.04 billion in net sales for FY 2023, with the Home & Personal Care division – where Remington sits – contributing significantly to this total.

Remington’s Position in Sports and Marketing

While historically focused on retail and beauty channels, Remington has increasingly explored opportunities in sports marketing and influencer-driven campaigns to align the brand with lifestyle and athletic audiences. The brand has engaged in collaborations with athletes and sponsored grooming-focused digital campaigns targeting football fans and fitness enthusiasts across Europe, North America, and Australia.

Remington’s sleek product design and emphasis on performance and convenience have allowed it to tap into sponsorship opportunities in men’s grooming partnerships with sports leagues and clubs. These sponsorships often involve stadium activations, locker room branding, and co-branded product giveaways, positioning Remington as a lifestyle brand for modern athletes and sports fans.

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