Riyadh Season, inaugurated in 2019, stands as a vibrant and diverse festival that transforms the Saudi Arabian capital into a global hub of entertainment. Spanning several months, the festival offers a plethora of events, ranging from music concerts featuring world-renowned artists to sports activities, theater performances, film screenings, and culinary extravaganzas. This cultural extravaganza is a pivotal component of Saudi Arabia’s Vision 2030 plan, aimed at diversifying the economy and enhancing the quality of life through art, tourism, and entertainment for its citizens.
Explore how Riyadh Season amplifies its presence through strategic partnerships with various top football clubs, including AS Roma. As a versatile sponsor, Riyadh Season harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
Riyadh Season - Roma
Start date: | 2023 |
End date: | 2025 |
Status: | Front of shirt partner |
Leagues and Tournaments: | Serie A |
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