Riyadh Season

Riyadh Season is an annual entertainment and cultural festival launched in 2019, organized by the Saudi General Entertainment Authority (GEA) as part of Saudi Arabia’s Vision 2030 initiative to diversify the economy and boost tourism. Headquartered in Riyadh, Saudi Arabia, Riyadh Season has quickly become one of the most prominent entertainment events in the Middle East, attracting millions of visitors annually.

The event features a wide range of activities, including concerts, sporting events, food festivals, art exhibitions, and theatrical performances. With over 7,500 events held in 2022, Riyadh Season generated significant economic impact, contributing billions of Saudi Riyals to the economy and creating thousands of job opportunities.

Notable partnerships include collaborations with international brands and organizations, such as WWE, Cirque du Soleil, and FIFA, helping to position Riyadh as a global entertainment hub. Riyadh Season continues to gain recognition for its role in advancing Saudi Arabia’s cultural and tourism sectors.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Roma FC. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include shirt sponsorships, stadium branding, and digital activations. Riyadh Season continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.