Announced in March 2023, Riyadh Air emerges as the fresh face of Saudi Arabia’s national airline, poised to redefine air travel and connect the Kingdom with the global community. Riyadh Air forms a crucial component of Saudi Arabia’s ambitious Vision 2030 plan, aimed at diversifying the economy and positioning the nation as a premier destination for tourism and investment. Benefitting from its strategic geographical location, bridging Asia, Africa, and Europe, Riyadh Air is expected to play a pivotal role in driving economic growth in Saudi Arabia.
Explore how Riyadh Air amplifies its presence through strategic partnerships with various top football clubs, including Atlético Madrid. As a versatile sponsor, Riyadh Air harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2023/2024
Riyadh Air - Atletico Madrid
Start date: | 2023 |
End date: | 2027 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
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