Sela

Founded in 1990, Sela is a Saudi-based multinational retail and entertainment company headquartered in Riyadh, Saudi Arabia. Known for its extensive portfolio, Sela has become a leader in organizing and promoting large-scale events and sports in the Middle East. The company is particularly recognized for its involvement in major sponsorship and partnership deals across sports, particularly football, music festivals, and cultural events.

With a strong commitment to promoting entertainment and sports in Saudi Arabia, Sela plays a significant role in the country’s vision for economic diversification. This is reflected in its role in the organization of international sporting events, cultural festivals, and entertainment ventures across the region.

Explore how Sela amplifies its presence through strategic partnerships with various top football clubs, including Newcastle United. As a versatile sponsor, Sela harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.