Snapdragon, a brand of Qualcomm Technologies, was first introduced in 2007 as a mobile system-on-chip (SoC) platform. Headquartered in San Diego, California, Snapdragon is renowned for its innovative processors used in mobile devices, laptops, and other smart technologies. Qualcomm, the parent company, reported annual revenues of $44.2 billion in 2022, with Snapdragon playing a critical role in driving the company’s growth, especially in the 5G and mobile chipset markets.
Snapdragon is globally recognized for powering high-end smartphones, tablets, and wearable technologies. Its processors are known for their efficiency, performance, and support of next-gen connectivity solutions like 5G, AI integration, and gaming enhancements. Snapdragon’s technology is used by major global brands such as Samsung, Google, and Xiaomi.
In the realm of sports marketing, Snapdragon has made significant strides by sponsoring sports events and technology-focused collaborations. In 2023, Snapdragon signed a title sponsorship deal with Manchester United, marking its deep integration into the sports world, connecting with millions of global fans. Most notably, Snapdragon Stadium in San Diego highlights the brand’s commitment to associating with elite sporting venues and fan experiences. These sponsorships demonstrates Snapdragon’s commitment to aligning its cutting-edge technology with one of the most popular football clubs globally.
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2024/2025
Snapdragon - Manchester United
Start date: | 2024 |
Status: | Principal partner |
Leagues and Tournaments: | Premier League |
2023/2024
Snapdragon - Manchester United
Start date: | 2022 |
End date: | 2027 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
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