Snickers

Snickers, a globally recognized brand of chocolate bars, was introduced in 1930 by Mars, Incorporated. Headquartered in McLean, Virginia, Snickers has become one of the best-selling chocolate bars worldwide, generating billions in annual sales for Mars. Known for its signature combination of nougat, caramel, peanuts, and milk chocolate, Snickers has achieved a prominent place in the confectionery market.

In recent years, Snickers has actively engaged in sports marketing, becoming an official sponsor of high-profile sports events, including partnerships with the NFL, and running memorable campaigns like the “You’re Not You When You’re Hungry” series. These initiatives have solidified Snickers’ brand presence among sports fans and active consumers, enhancing its visibility in the sports sponsorship arena.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs, leagues, football players, and coaches, including Jose Mourinho. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include stadium branding, and digital activations.Snickers continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.