Founded in 1998, Snipes is a global retail brand specializing in streetwear, sneakers, and sports fashion. Headquartered in Essen, Germany, Snipes has grown to become one of the most prominent names in youth fashion, with over 200 stores across Europe and the United States. The company offers a wide variety of products from leading sportswear and lifestyle brands, such as Nike, Adidas, and Puma, along with exclusive in-house collections.
Snipes has established itself as a major player in the global retail market by combining fashion, sport, and lifestyle into a unique offering. The company focuses on connecting with urban culture through creative marketing, pop-up events, and collaborations with well-known artists and sports figures. This approach has helped Snipes build a strong presence in both the fashion and sports business sectors.
Snipes’ commitment to sports and entertainment has led to several notable sponsorship deals, including collaborations with top football clubs and athletes, especially within the streetwear and youth culture segments. The company’s marketing activations often bridge the gap between fashion and sport, engaging consumers in unique ways both online and offline.
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2024/2025
Snipes - Paris Saint-Germain
Start date: | 2024 |
End date: | 2027 |
Status: | Official culture & community partner |
Leagues and Tournaments: | Ligue 1 |
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