Spotify

Spotify is a global leader in music streaming services, founded in 2006 by Daniel Ek and Martin Lorentzon in Stockholm, Sweden. Spotify revolutionized how people consume music by offering access to millions of songs, albums, and podcasts through both free and premium subscription models. Headquartered in Stockholm, Spotify is now available in over 180 countries and has more than 515 million monthly active users as of 2023.

Spotify went public in 2018 through a direct listing on the New York Stock Exchange, and its revenue comes primarily from premium subscriptions and advertising. In 2022, the company reported revenue of approximately €11.72 billion. Spotify has become a notable player in sports marketing, securing a landmark deal in 2022 to become the main sponsor of FC Barcelona, with its logo prominently displayed on the front of the team’s jerseys and the Camp Nou renamed as the Spotify Camp Nou.

Spotify’s sponsorship activities, including its FC Barcelona partnership, have positioned the brand as a significant force in global sports, integrating its brand with both music and sports culture.