Sudu

In 2024, Sudu was introduced by Levy Merchandising, supported by Fosun Sports Group. This new brand is dedicated to enhancing athletic performance through innovative sportswear.

Sudu aims to overhaul the traditional sports kit supply model, which has frequently fallen short of meeting the needs of sports teams and their fans. The initiative involves a team of designers with prior experience at notable firms such as Adidas, Regatta, Puma, JD Sports, and Berghaus, focusing on refining the logistical and distribution aspects of sportswear.

Explore how Sudu amplifies its presence through strategic partnerships with various top football clubs, including Wolverhampton Wanderers FC. As a versatile sponsor, Sudu harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.